P2000, Energy Shield… there will probably be other brand names out there if there aren’t more already. These are the green product equivalent of snake oil as one recent customer has found out.
First, what is it? Or should I say, how is it being marketed by the manufacturer? It is being advertised as a “REFLECTIVE INSULATION made up of 5 protective layers. These 5 layers reflect heat and send it back to the heat source, so your home stays WARMER in the winter and COOLER in the summer.” It has a very authoritative illustration showing that there is an “insulative core” sandwiched between “99.9% Aluminum”. The headline reads “Do you want to save 35% or more on your heating and cooling costs?”
A customer visited this week for a home energy audit paid $4000 for this “system” to be installed in her attic. She said that her house is still freezing:
A closer look revealed it as two layers of a radiant barrier with a thin layer of fiberglass insulation in between. This has a thermal value of less than 1. For the record in our climate, a homeowner should have an R50 in the attic. A radiant barrier has some use in southern hot and sunny climates. Installed correctly – on the underside of the roof-deck – it can reduce cooling loads by a significant margin (but certainly not 35%). In Kansas City which is a heating dominated climate (in spite of our hot summers we still heat our homes four times longer than we cool them), a radiant barrier will not have a fast payback.
Just in case I haven’t been clear: this homeowner paid $4000 to lay a large piece of aluminum foil in her attic.
If it sounds too good to be true, it probably is. The company that is selling this product is reportedly closing several sales around the Kansas City metropolitan area.
So, be forewarned and beware – this product is bunk. Do you want to save up to 35% on your energy bills? Well, insulate, air seal and upgrade your furnace. Change your light bulbs and appliances to high-efficiency models. That will put you on the path to potentially 20-30% usage reduction on your utility bills.


